Alfred Pedersen & Søn, Sweden and Denmark, coaching

Alfred Pedersen & Søn is the largest tomato supplier in Denmark and Sweden (Nordic Greens), operates about 30 hectares of greenhouses, by 2023 including 2 hectares of lettuces. It supplies supermarkets with 20,000 tonnes of tomatoes a year. The company has enormous care for its tomatoes, and the environment is very close to its heart. Pedersen thus lets bumblebees pollinate the tomato flowers and uses beneficial insects to control any pests in the greenhouses. The heating is done exclusively using waste heat, they preferably irrigate with collected rainwater, and only use recyclable cardboard and plastic for their packaging.

Alfred Pedersen is seeking the expertise of The Conscious Farmer on all aspects of a modern organic greenhouse operation including, but not limited to: soil and substrate quality, fertilisation, and biological pest control; in particular the strategy and the management of costs.

BioVerbeek, Velden in Limburg, Netherlands, coaching and training

BioVerbeek is a modern organic horticulture company, supplying organic products to health food shops and supermarkets at home and abroad.
The Verbeek family has been active in horticulture for generations. The three brothers started as conventional growers in the late 1970s. Out of shared idealism, they decided to convert the existing farms to organic cultivation. This was at the end of 1997. BioVerbeek cultivates in the open field and uses compost and compost tea made from their own plant waste. BioVerbeek manages a total of 10 hectares of greenhouse at three locations.

The Verbeek brothers are constantly looking for high-quality expertise in modern organic greenhouse farming. The Conscious Farmer has been asked to add her value – dot the i’s – on all aspects of organic greenhouse horticulture. Including the online training course Soil Microbiome Microscopy Intensive quick scan soil biology.

Westhof Bio, Germany, coaching and training

Westhof Bio is an organic greenhouse farm with ten hectares of greenhouses at two locations in Germany. Started in 2014, the company is part of the larger Westhof Bio group with a total of more than 1,000 hectares of organic field crops.

Westhof sought the expertise of The Conscious Farmer to improve the performance of organic operation in all aspects. After just one season, our guidance resulted in significant improvements in the organization’s productivity and profitability.
Jakob Johannson, Head Grower Hennstedter Gewächshaus:
“In total, I am looking back at a period of almost three seasons in which I worked together with TCF. Two out of these were the best and most successful / productive years that our company has ever had.”

Wholesum, Arizona (US) and Mexico, coaching

Wholesum Harvest is a family business that has been growing vegetables for more than 60 years. 30 years ago, the company stopped using synthetic chemicals. Today, Wholesum Harvest is a successful organic vegetable production company with more than 30 acres of high-tech greenhouses and more than 15 acres of Pad&Fan greenhouses spread across two locations in the United States and Mexico.

Constantly looking for opportunities for improvement, Wholesum Harvest invited The Conscious Farmer to evaluate organic cultivation in all aspects of cultivation and operations, focusing on plant nutrition, watering, climate control and biological control.

Our consultants are now assisting Head Growers at two locations in improving cultivation and business operations. They developed integrated fertilizer recommendations, an annual preventive and curative schedule for biological crop protection, and a practical hygiene protocol for the prevention and control of various viruses.
An online training course called Soil Microbiome Microscopy Intensive was also conducted for the Research & Development staff to do a quick scan on the vitality of microbiology in soil, substrate and compost.

Tuinderij Vahl, Netherlands, coaching

Tuinderij Vahl is a modern family business specializing in the sustainable production of tomatoes, peppers and cucumbers for the Dutch and European market. For the greater part, it operates on geothermal energy in combination with wood-fired stoves. The commercial production facility for greenhouse vegetables has an area of 12.6 hectares in the Netherlands, of which 2.5 hectares is organic. In Germany they have another conventional four-hectare greenhouse.

The Conscious Farmer coaches the organic growers of Tuinderij Vahl to refine organic cultivation in all aspects of their business operations. In doing so, the two managers of organic greenhouse farming are particularly guided in the areas of biological pest control, climate control, production quality and cost control.

Frutura, Austria, evaluation

Frutura Fruit & Vegetables has 27 hectares of greenhouse cultivation, eight of which are organic. Frutura uses geothermal heat, thus operating in line with global efforts to greatly reduce fossil fuel consumption, that results in global warming.

The goal of our consultants’ guidance is to address all major aspects of modern organic greenhouse farming, including but not limited to biological pest control, climate control and soil amendment and fertilization. This is about a comprehensive approach, simply because the many aspects in an organic greenhouse are closely related.